These are just some of the typical tasks of a digital marketing manager. Other areas of focus could include managing the company website and social media channels, analyzing data, working to increase traffic to your website, and planning new marketing campaigns. For example, you might devise the overall content marketing strategy and editorial calendar, assigning the actual creation of content to a dedicated editor. This means that leadership skills and ‘people skills’ are vital for a digital marketing manager.ĭepending on the size of the company, you are either responsible for performing most of the digital marketing tasks yourself, or focusing on planning and strategy while delegating much of the execution to your team. In B2B-focused companies, digital marketing managers are a key point of contact for clients. Often, you’ll also be responsible for leading a team. Let’s dive right in! The digital marketing manager job description: What does a digital marketing manager actually do?Īs a digital marketing manager, it is your task to plan digital marketing campaigns and make sure they run smoothly from beginning to end. If you want to skip straight to the must-have skills, use the clickable menu to navigate to section two. How to start your career as a digital marketing manager.Digital marketing manager career FAQs (and answers).
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